Salary: 1,500,000 MMK – 2,000,000 MMK
Preferred Gender: Male
Purpose of the Role
The Brand Manager is responsible for developing, implementing, and optimising brand strategies that drive business performance, brand equity, and customer engagement across all touch-points. The ideal candidate brings a balance of strategic thinking, creative leadership, and market insight to build a distinctive and consistent brand presence. This role reports directly to the Assistant General Manager (AGM) and plays a critical part in aligning brand vision with business growth objectives.
Responsibilities:
Lead the development and implementation of the brand foundation and long-term brand strategy.
Need to Prepare and submit quarterly brand strategy plans and monthly branding plans to the AGM.
Collaborate with internal teams to ensure brand strategy is consistently applied across marketing, retail, and customer experience.
Develop and execute monthly and quarterly marketing plans with clear objectives, budgets allocation, and performance metrics.
Assess the market’s performance vs objectives and proactively adjust strategies to identify brand growth and differentiation
Oversee all brand touch-points, including digital platforms, packaging, social media, advertising, events, and retail environments, ensuring consistency and quality.
Enhance the retail brand experience by working closely with design and operations teams on visual merchandising and store branding.
Plan and manage media spend across all channels, optimising budget efficiency and ROI.
Collaborate cross-functionally to ensure all departments are aligned with brand vision.
Evaluate the impact of brand activities using relevant metrics, dashboards, and analysis tools and report to AGM.
Requirements:
3+ years in brand management or creative strategy
Strong understanding of fashion culture and trends.
Excellent project management and communication skills.
Evidence-based achievements linking brand initiatives to business performance.
Proficient in using a wide range of marketing and analytics tools
Application Process
Interested candidates are required to submit:
A detailed CV highlighting relevant experience and achievements
Portfolio or selected project showcase (PDF or link) demonstrating past work in brand strategy, marketing campaigns, or retail execution.
Please email your application to [email protected] . Only shortlisted candidates will be contacted for an interview.