Location: Sisburma Head Office, North Dagon, Yangon
Salary: 1,300,000 – 1,500,000 MMK/month
Preferred Gender: Female or Male
Role Overview
The PR Manager is responsible for building and maintaining a positive public image for the Sisburma brand. This role involves planning and executing PR strategies, managing media relations, coordinating influencer and partner collaborations, and driving brand engagement through effective communication. The ideal candidate should have a strong network in media and influencer circles, excellent communication skills, and a deep understanding of the local cultural and media landscape.
Key Responsibilities
Develop and implement PR strategies to enhance brand visibility and reputation.
Build and maintain strong relationships with media outlets, influencers, public figures, and collaboration product companies.
Coordinate and manage brand partnerships, product collaborations, and special campaigns to maximize exposure.
Prepare and distribute press releases, media kits, and story pitches aligned with brand campaigns.
Coordinate PR events, and brand launches to generate positive media coverage.
Collaborate with the marketing and branding team to ensure consistency across all external communications.
Monitor media coverage, analyse results, and report PR performance to management.
Manage crisis communication and maintain brand trust during sensitive situations.
Identify and engage suitable influencers and brand ambassadors for strategic campaigns.
Track PR campaign performance and ROI using relevant tools and metrics.
Support internal communications and maintain alignment with company values.
Qualifications
2 years of experience in public relations, communications, or media relations (preferably in fashion, retail, or lifestyle industry).
Strong network in media and influencer communities.
Excellent written and verbal communication skills in both Burmese and English.
Experience in event planning, media coordination, and PR reporting.
Confident, proactive, and detail-oriented with a creative mindset.
Note: Candidates with previous PR agency experience or strong influencer management background are highly encouraged to apply.
Application Process
Interested candidates are required to submit:
A detailed CV highlighting relevant experience and achievements
Portfolio of past work (for PR, this can include campaign summaries, press features, influencer collaborations, or event snapshots)
Please email your application to [email protected] . Only shortlisted candidates will be contacted for an interview.