Sales & Marketing Assistant Manager – Mamacheri ( Baby-wear )

Salary: 1,500,000 MMK – 2,000,000 MMK
Preferred Gender: Female

Purpose of the Role
The Sales & Marketing Assistant Manager is responsible for driving sales growth, distribution
expansion, and trade marketing execution across both General Trade (GT) and Modern Trade
(MT) channels.
This role plays a key part in ensuring strong market penetration, outlet coverage, and brand
visibility, while aligning sales operations with marketing initiatives to achieve business targets.

Responsibilities

• Develop and execute strategies to expand GT & MT distribution channels
• Manage and grow relationships with distributors, wholesalers, and key retail partners
• Ensure strong outlet coverage, product availability, and stock movement
• Monitor daily/weekly/monthly sales performance vs targets
• Identify new business opportunities and open new accounts (GT & MT)
• Handle key accounts (supermarkets, mini marts, shopping centers)
• Negotiate listing, promotions, shelf space, and visibility
• Ensure proper merchandising, planogram execution, and stock availability
• Coordinate in-store promotions and activation campaigns
• Work closely with sub-distributors and sales reps to push sell-in & sell-out
• Plan and execute trade promotions, incentives, and retailer programs
• Monitor market feedback, competitor activity, and pricing
• Plan and execute trade marketing campaigns for GT & MT
• Align marketing activities with sales objectives (campaigns, promotions, bundles)
• Support branding, POSM, and in-store visibility execution
• Collaborate with creative team for campaign materials
• Track KPIs: sales growth, distribution coverage, ROI on promotions
• Analyse market trends and competitor performance
• Prepare regular reports for National Sales Manager
  Job Requirements
• 2+ years experience in FMCG / Retail / GT & MT Sales or Trade Marketing
• Strong network or experience with distributors and modern trade accounts
• Proven track record in achieving sales targets and expanding distribution
• Good negotiation and communication skills
• Strong analytical and reporting skills
• Ability to work in a fast-paced, target-driven environment
  
  Application Process
  Interested candidates are required to submit:
  A detailed CV highlighting relevant experience and achievements
  Please email your application to [email protected] . Only shortlisted candidates will be
  contacted for an interview.