BRAND MANAGER

Brand Manager (Sisburma) – 1 Post
Location: Sisburma HeadQuarter, North Dagon, Yangon
Salary: 1,500,000 MMK – 2,000,000 MMK
Preferred Gender: Male

Purpose of the Role
The Brand Manager is responsible for developing, implementing, and optimising brand
strategies that drive business performance, brand equity, and customer engagement across all
touch-points.The ideal candidate brings a balance of strategic thinking, creative leadership,
and market insight to build a distinctive and consistent brand presence. This role reports
directly to the Assistant General Manager (AGM) and plays a critical part in aligning brand
vision with business growth objectives.

Responsibilities:

• Lead the development and implementation of the brand foundation and long-term brand
  strategy.
• Need to Prepare and submit quarterly brand strategy plans and monthly branding plans to
  the AGM.
• Collaborate with internal teams to ensure brand strategy is consistently applied across
  marketing, retail, and customer experience.
• Develop and execute monthly and quarterly marketing plans with clear objectives, budgets
  allocation, and performance metrics.
• Assess the market’s performance vs objectives and proactively adjust strategies to identify
  brand growth and differentiation Oversee all brand touch-points, including digital platforms,
  packaging, social media, advertising, events, and retail environments, ensuring consistency
  and quality.
• Enhance the retail brand experience by working closely with design and operations teams on
  visual merchandising and store branding.
• Plan and manage media spend across all channels, optimising budget efficiency and ROI.
• Collaborate cross-functionally to ensure all departments are aligned with brand vision.
• Evaluate the impact of brand activities using relevant metrics, dashboards, and analysis tools
  and report to AGM.
  Requirements:
• 3+ years in brand management or creative strategy
• Strong understanding of fashion culture and trends.
• Excellent project management and communication skills.
• Evidence-based achievements linking brand initiatives to business performance.
  Proficient in using a wide range of marketing and analytics tools.
  
  Application Process
  Interested candidates are required to submit:
  A detailed CV highlighting relevant experience and achievements
  Please email your application to [email protected] . Only shortlisted candidates will be
  contacted for an interview